Marketing, Branding, Design and More

Typically, when we think about promoting our brand and message, we tend to focus on our external audience(s). But, what about our internally? Neglecting to brand from the inside out is a huge mistake because it’s from the inside that you create energy and enthusiasm, two necessary ingredients to brand successfully.

It is within the company, no matter how big or small, that you will find your biggest advocates. They should be aspiring people who will promote, live, and breathe the brand, and in turn, retain customers. Solid communication between departments is crucial, particularly within the marketing, human resources, and sales. Starting from the senior level executives, information needs to be filtered consistently down to all employees.

These days, things change so fast that it might be hard to keep up with an internal marketing strategy on a regular basis. Luckily, just like marketing to our external audience, it’s easier than it ever to interact with the key people inside. Hello, Facebook! Hello, Twitter! While these are great ways to create an ongoing touchpoint, it’s not ideal for secure information. Creating intranet websites dedicated to your employees is great for this, and also is another opportunity to keep people involved in decision making. Through forums and surveys, employees can contribute a new perspective and make insightful suggestions that may never have been considered otherwise. Employees that feel they are part of the process today are your biggest advocates of tomorrow!