80/20 Rule
Organizations know that 80% of their business is coming from 20% of their customers. We all knew that…right? Well, if that’s true then it seems logical that it’s those 20% of people you should be focusing your marketing efforts on the most. Here are some strategies that you may be able to incorporate into your marketing activities that can help keep your best clients happy.
- Talk to them. Although, customers don’t want to hear from you all the time, it’s a good idea to keep the doors of communication open. Technology has given us so many opportunities to communicate with your customers quickly and cost effectively: Constant Contact, Mail Chimp, WordPress, Twitter, Facebook, My Space, etc. Make sure your messages are relevant to your business and demonstrates your expertise.
- Ask them what they want. Instead of guessing what your customers want or need or think about your services, just ask them. Survey Monkey is an easy tool that allows you to deliver informal surveys to your customers.
- Understand their purchasing behaviors. Folks like Amazon and other online retailers have mastered the art of customer relationship management. Through sophisticated software they are able to identify their best customers, track their purchases, and target relevant messages towards them in order to create better buying experiences. Of course most of us don’t have that kind of technology, nor are we online retailers; however, the CRM concept still applies. Keeping a tidy database with current information that can be integrated with other applications is key for any business.
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