What is True Green?
“Green”, “Sustainable”, “eco-friendly”…what does it really mean? The truth is that as the market is becoming more and more saturated with these types of branded products and services, it is becoming harder to understand and validate the true meaning of green.
Here is a great article that talks about the issues of green marketing and how, as consumers and marketers, we can make better decisions. It’s a bit of a long read, but well worth it.
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