Posts Tagged ‘ Branding ’
Typically, when we think about promoting our brand and message, we tend to focus on our external audience(s). But, what about our internally? Neglecting to brand from the inside out is a huge mistake because it’s from the inside that you create energy and enthusiasm, two necessary ingredients to brand successfully[ READ MORE ]
Unfortunately, Tiger’s wife and family are not the only ones feeling the pain. In the midst of the Tiger Wood’s scandal and all the media surrounding it, I could not help but comment on what an interesting case study in Brand Influence this is. Tiger Woods is one of the strongest drivers amongst major brand [ READ MORE ]
The year is coming to a close and it’s that time we are all trying to manage our personal holiday spending. But what about your business holiday spending[ READ MORE ]
No, I’m not talking about text messaging. I’m talking about the messaging that drives your marketing communications. Messaging that is unclear or inconsistent across levels of communication can easily dilute your brand. This is why a messaging strategy is critical when looking to market your product, business, or service[ READ MORE ]
Can you identify the name of the brand that this ad represents? It’s common thought that a brand is a logo or a symbol that is associated with a product or company. Those of you who were able to identify this brand know that this is not true. Those of you who couldn’t…well, I’ll tell [ READ MORE ]
By the end of 2011 Coke will have finished rolling out new labeling for it’s products. In addition to the required nutritional information on the back of products, the new labels will feature calorie counts ‘front and center’. It is said that this will better allow the consumer to make an informed decision on what [ READ MORE ]